# Monthly social media report — fictional café example

**Illustrative data only. This is not a real customer's result or a promise of performance.**

Client: Example café
Reporting period: June (30 days)
Comparison: Previous comparable 30 days in May
Goal: Generate qualified enquiries about group bookings.

## 1. Decision summary

Tracked visits increased from 100 to 120 and qualified enquiries from 10 to 12.
The enquiry rate remained 10% in both periods. More traffic, rather than a measured
improvement in enquiry conversion, explains the additional enquiries.

Confirmed bookings increased from four to five. This is one additional booking;
the sample is too small to treat the conversion-rate difference as reliable evidence.

Next action: test a clearer group-booking CTA while keeping the campaign tags,
enquiry definition and reporting window consistent.

## 2. Results

| Metric | Prior 30 days | June | Absolute change | % change |
|---|---:|---:|---:|---:|
| Published posts | 12 | 12 | 0 | 0% |
| Tracked website visits | 100 | 120 | 20 | 20% |
| Qualified enquiries | 10 | 12 | 2 | 20% |
| Confirmed bookings | 4 | 5 | 1 | 25% |
| Enquiries / visits | 10% | 10% | 0 percentage points | 0% |

Definitions: one qualified enquiry includes a proposed date and group size.
Bookings are counted only after staff confirmation; duplicates are removed.
Revenue and ad spend are not supplied. Do not infer return on ad spend or profit.

## 3. Content review

Fictional observation: a post showing table arrangements received three qualified enquiries.
That is a useful idea to repeat, but it is not evidence that this format always outperforms others.
Replace this section with actual post URLs, dates and source records before sharing a report.

## 4. Tracking limitations

These figures demonstrate how to interpret a report; no actual analytics or booking system was queried.
In a real report, document the source, attribution window, consent-related gaps and refunds.
Do not add platform reach figures and describe the result as unique audience size.

## 5. Next month

| Action | Owner | Due | Measure |
|---|---|---|---|
| Use consistent campaign tags on booking links | Account manager | Before first post | Tagged links verified |
| Test one clear group-booking CTA | Copywriter | First week | Qualified enquiries / tracked visits |
| Verify booking outcomes with the café | Account manager | Month end | Confirmed bookings, duplicates removed |

Created as an editable example by CreaticoAI.